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Research papers

Negative publicity

The paper looks at literature on how people interpret negative publicity and uses a wide ranging review of the latest psychological and cognitive research to put findings into the context of the human mind. Primary research was conducted to...

Catalogue: Online Research 2010: E-Universe
Author: Kyle Findlay
Company: KANTAR TNS Malaysia
October 19, 2010
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Citation

Findlay, K. (2010a, October 19). Negative publicity. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/negative-publicity


Research papers

License to peek?

Privacy and data protection are assessed from a historical perspective through to the present in this paper. The authors address observable trends, developments and novel platforms that starkly present the opportunities and challenges we encounter in...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: George Pappachen, Richard Coombe
Company: KANTAR TNS Malaysia
September 15, 2010
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Citation

Pappachen and Coombe (2010a, September 15). License to peek?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/license-to-peek-


Research papers

The future of brand tracking must be leaner and more focused

This paper describes a radical new approach to tracking research. As an industry, we need a paradigm shift and a change in expectations of the client in particular. This approach entails: shorter, more focused questionnaires (part of a fully modular...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: Adhil Patel
Company: KANTAR TNS Malaysia
September 15, 2010
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Citation

Patel, A. (2010a, September 15). The future of brand tracking must be leaner and more focused. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-future-of-brand-tracking-must-be-leaner-and-more-focused


Research papers

New market research

New technology and tools are changing the practice of qualitative market research practice. Powered by the advent of broadband connectivity, social software, digital media and wireless devices, the Social Media Age has given qualitative researchers...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Lee Ryan, Jennifer Picard, Tom Ewing
Company: KANTAR TNS Malaysia
September 15, 2010
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Citation

Ryan, Picard and Ewing (2010a, September 15). New market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-market-research


Research papers

A small rock holds back a great wave

This paper responds to the challenges of globalisation and the digital society by arguing that the problem for MR today is not that of too much change, but rather too little. In a world where data is seemingly infinite, we now need to provide data...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: Judith Passingham
Company: KANTAR TNS Malaysia
September 15, 2010
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Citation

Passingham, J. (2010a, September 15). A small rock holds back a great wave. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-small-rock-holds-back-a-great-wave


Research papers

Coca-Cola Europe and the Philosopher's Stone

On realization that only 20% of their Brand Tracker information was used across all 32 European markets, Coca-Cola Europe started searching for the Philosopher's Stone. The journey will take the us through the difficulties of negotiating a positive...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Patricio Pagani, Richard Raubik, James May
Companies: Infotools, KANTAR TNS Malaysia, The Coca-Cola Company
September 15, 2010
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Citation

Pagani, Raubik and May (2010a, September 15). Coca-Cola Europe and the Philosopher's Stone . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/coca-cola-europe-and-the-philosopher-s-stone-


Research papers

Damasio

We cannot turn our backs on progress and progress is now linked to neuroscience. The challenge is to demonstrate how a neuroscientific approach can represent an opportunity to improve the research tools which are currently at our disposal. Can it...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Nuria Serrano, Cristina De Balanzó, Siemon Scamell-Katz
Company: KANTAR TNS Malaysia
September 15, 2010
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Citation

Serrano , De Balanzó and Scamell-Katz (2010a, September 15). Damasio. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/damasio


Research papers

When worlds collide

This presentation explores the likelihood that advertising will travel successfully from one country to another, with a specific focus on the impact of cultural differences between Latin American countries. The ongoing hypothesis is that while Latin...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Jorge Alagon, Nigel Hollis, Gabriel Castellanos
Company: KANTAR TNS Malaysia
May 21, 2010
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Citation

Alagon, Hollis and Castellanos (2010a, May 21). When worlds collide. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/when-worlds-collide


Research papers

Decoding the digital needs

New digital media streams have opened completely new lines of interaction between brands and consumers. It is widely considered that the softer and more emotional aspects of advertising campaigns can trigger a response that strengthens the success of...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Trixie Cartwright, Ana Patricia Sequeira
Company: KANTAR TNS Malaysia
May 21, 2010
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Citation

Cartwright and Sequeira (2010a, May 21). Decoding the digital needs. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/decoding-the-digital-needs